• Invitation card for Perla-Mode opening, 21 September 2006, graphic design by Adrian Ehrat

    Invitation card for Perla-Mode opening, 21 September 2006, graphic design by Adrian Ehrat  

  • The new message salon showroom before opening, first floor of Perla-Mode, Zurich

    The new message salon showroom before opening, first floor of Perla-Mode, Zurich  

  • The new message salon showroom in preparation, Perla-Mode, Zurich

    The new message salon showroom in preparation, Perla-Mode, Zurich  

  • message salon, Perla-Mode opening party, Zurich

    message salon, Perla-Mode opening party, Zurich  

  • Perla-Mode opening party on 21 September 2006, Langstrasse, Zurich

    Perla-Mode opening party on 21 September 2006, Langstrasse, Zurich  

A new space for art and culture in Zurich! Opening of Perla-Mode

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Thursday, 21 September, Perla-Mode Opening programme with exhibition, performance, midnight mass, house disco ... from 7pm

message salon, Perla-Mode
Langstrasse 84 / Brauerstrasse 37, 8004 Zurich

The public is invited to celebrate the opening of Perla-Mode with a party!

A group of Zurich cultural activists from various backgrounds in art, performance, party organisation and publishing have taken over the building and shop premises of the former Jewish textile business Perla-Mode/Rubinfeld at Langstrasse 84 for temporary cultural use until further notice.

The Perla-Mode pioneers are
– Freymond-Guth & Co. Fine Arts, Jean-Claude Freymond-Guth
– message salon, Esther Eppstein
– Nieves Books & Bookshop, Benjamin Sommerhalder
– Urban Zebra Kabinett, Ajana Calugar
– Wartesaal, Manuela Schlumpf and Adrian Ehrat

In the large exhibition space with shop windows facing Langstrasse, the individual operators will take turns presenting exhibitions and projects independently of one another, and there will also be jointly organised events.
The building is the base for Perla-Mode’s active members, who operate their respective exhibition spaces or offices on all floors.
The new message salon exhibition space is located on the first floor of Perla-Mode and will open on 21 September at 7pm with an exhibition by Esther Eppstein.