Veli&Amos “This is not a commercial. Billboard/Billding”, Edition Patrick Frey, Zurich, 2021
Veli&Amos Billboard, Perla-Mode, 10 December 2011 to 11 March 2015. Billboard and photos by Veli&Amos, Text and photos by Esther Eppstein, Design by Teo Schifferli.
“… to illustrate this idea, Veli&Amos painted the billboard into a 1000-franc note, blown up to the size of the billboard. The image of Jacob Burckhardt and the number 1000 were now emblazoned across Langstrasse in violet colours. 1000 Swiss francs – that’s how much the advert on the billboard, hand-painted by Veli&Amos, cost for the duration of a week. But the billboard was also intended to be an open platform: Anyone who wanted to could rent this advertising space for 100 francs a day and paint it themselves …
Veli&Amos generate independence and sovereignty over their art and its value in their shrewd game for fame, money and the market. So now, dear reader, you are holding in your hands an art book with the title Veli&Amos – This is Not a Commercial, which is plastered with friendly advertising …” Esther Eppstein
R.I.P. Perla-Mode